Content Marketing Specialist
Do you lose sleep at night dreaming of your next big content idea? Do the words “in-bound marketing” give you goosebumps? If so, then we have the job for you!
Trimantec, a manufacturing solutions provider, is looking for a content marketing professional to support our digital marketing initiatives. This role requires a wide range of talents and skills – from blogging to video editing. The right candidate must be able to understand and relay technical concepts with ease (and occasional humor). Prepare to work hand-in-hand with TriMan, our very own (and very neurotic) super hero! Check out TriMan’s tragic origin story here.
Create and manage content calendar
Write monthly blogs relevant to the manufacturing industry.
Write brand comparison articles for industrial components sold on web store.
Continue developing cornerstone blog structure.
Re-develop press release initiative.
Ensure all content is created using SEO best practices and keyword research.
Write product category descriptions.
Create blog posts.
Schedule email campaigns that follow email marketing best practices.
A/B test to optimize for open rates and click rates.
Maintain contact list updated with relevant tags.
Social Media Management
Keep all social media accounts updated with current promotions, new product announcements, office events, etc.
Use HootSuite to manage posts
Reply to all social media inquiries and forward to appropriate department.
Use DSLR camera to photograph products, automation equipment, machined components, etc.
Make any necessary photo edits in Adobe Photoshop.
Take video of new automation equipment.
Edit video using Adobe Premier.
Upload to Youtube following video SEO best practices.
Design media content to support marketing efforts on website, newsletter, blog, social media, etc.
Assist marketing director with designing various marketing collateral.
2+ years experience in marketing/communications-related position
Bachelors degree in communications, graphic design or other marketing-related field
Superior writing skills – writing samples required
Experience with Adobe Creative Suite – design samples required
An understanding of digital content, video marketing, social media platforms, SEO, and marketing trends
Must be a creative thinker and a fast learner
Skilled at solving problems pro-actively
Annual marketing conference attendance (example: Internet Summit in Raleigh)
Paid vacation and holidays
Medical and dental insurance
Generous profit sharing plan
Summer cookouts with friendly games of cornhole
Lots and lots (and lots) of birthday cake
The best Christmas party ever, including the world famous Squirrely Santa game (possible prizes include: canned ‘possum, poo-moji pillows, mini fridges, hand-held 3D printers, and remote control video drones)
Interested candidates should email resumes, and writing and design samples to [email protected]